Tummy Time is one of the simplest ways to support your baby’s strength and development—but it works best when it’s fun.
What Is Tummy Time and Why Does It Matter?
Tummy time is really just the routine of putting your baby on their stomach when they are awake and watched. It may seem like a little exercise for your baby, but it goes a long way in developing the muscles that will be needed for future milestones such as rolling over, crawling, and sitting up.
It also helps avoid flat spots on the back of your infant's head, promotes good posture, and assists with sensory growth by providing infants with a fresh view of the world.
Who Is Tummy Time For ?
Tummy time works perfectly for infants who are a few days old on through the first year of life. Whether you’re a first-time parent or expecting a little one, tummy time is one of those basic exercises you simply cannot overlook.
So Why Doesn't My Baby Love It?
Here's the truth—most babies don't. They cry, squirm, and protest. You try it for two minutes and immediately Google "is it okay if my baby skips tummy time?"
Parents often tell us:
- "My baby cries every time I try tummy time."
- "I'm not sure if I'm doing it correctly."
- "I don't know how long or how often to do it."
- "I'm worried it's hurting their neck or back."
Don't worry. We've been there.
Babies resist because they're not used to the position that demands effort. Their range of vision changes, they can't see very much, and their muscles are still developing. But don't panic—there are some things you can do to make it easier. The trick is to make tummy time enjoyable, not just bearable.
How to Do Tummy Time (The Gentle Way) ?
- Begin early with brief 1–2 minute sessions.
- Put baby on a light, clean mat or blanket on the floor.
- Get down eye-to-eye and chat with them.
- Introduce toys and mirrors, or high-contrast images.
- Attempt after a nap and feeding.
Trusted Tools That Actually Help
Year after year, thousands of parents have made tummy time challenges disappear with easy solutions—and with the assistance of sensory-stimulating books or play mats perfect for visual discovery.
At Target Publications, we've invested decades in developing resources for kids of all ages. That's why we developed the Tummy Time book—all for you.
Target’s Tummy Time book is perfect for 3+ months babies.
This book is made by experts and backed by research — so you know it’s something you can trust. It’s a double-sided book that will keep your baby occupied at tummy time- do they linger a little longer, lift their head a little higher, and have a whole lot more fun while doing it.
What Makes It Different?
- Two themes in one: Explore a cheerful farm and an underwater world
- Panorama-style fold-out keeps babies visually engaged
- Designed to encourage head-lifting and neck strength
- Bold illustrations support early sensory development
- Durable, portable, and perfect for at-home or travel
You’ve Got This (And We’ve Got You)
Parenting doesn’t come with a manual—but the right resources can make a huge difference. At Target Publications, we’re not just about books—we’re about building confidence, one parent and one child at a time.
Whether you’re in the middle of a fussy morning or celebrating a milestone, we’re here for it. And for you.
Feel free to drop in any questions you have, we shall be more than happy to help.
